In this article, our straight-talking resident Rockstar CMO Ted Rubin argues for the human touch in the relationship marketers have with their data.
Street Knowledge
Data Can’t Answer Why?
In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains…
All is Vanity
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.
The Swimming Pool #23: Brand purpose
In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?
Get fans with a brand or big data?
We welcome a new writer to our house band, Carmine Mastropierro, who debuts with his take on the theme of this issue with this classic example.
The Green Room: Data vs Creativity: Fight!
This month the question we ask the Green Room – our Rockstar CMO panel How should marketers balance their decision-making between a healthy data obsession and creative thinking?
Tales from The Tour Bus: Rachel “Wackadoos” Miller
We catch-up with Rachel Miller, who recently joined SAP as Global Influencer Marketing Lead. We get some tips on B2B marketing, beer and what she would chuck into the pool.
8 proven techniques to address the big data paradox
Jasmine Martirossian VP of Marketing at TÜV SÜD Americas shares 8 approaches that will help you effectively deal with the big data paradox being faced by marketing
The Breaking Glass Issue
In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.
Backstage with Oliver Pilgerstorfer
IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…
Modern product marketers: Roadies or rockstars?
We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…
When product and marketing collide
Lauren Bowden, experienced B2B marketer shares her experience of the relationship between product development and marketing, with some pragmatic advice to be Pragmatic.
