Data Can’t Answer Why?

In the interest of balance between data and creativity, maybe your fine-honed data-led campaign could use an emotional fire axe. Keith Smith, our resident business development expert explains…

All is Vanity

All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.

The Swimming Pool #23: Brand purpose

In this trip to the Rockstar CMO Swimming Pool, we are inspired by Peter Morgan, Metia’s VP of Demand and our recent trip on the tour bus with him. Should ‘brand purpose’ be the next big splash in our portal to marketing hell?

The Breaking Glass Issue

In this special issue, in celebration of International Women’s Day on March 9th, we’ve put together a compilation of some fabulous articles and interviews featuring the women that have made the last 22 issues rock.

Backstage with Oliver Pilgerstorfer

IFS develops and delivers enterprise software for customers around the world and when their CMO, Oliver Pilgerstorfer, sat down with us and started an answer with “I probably shouldn’t admit this” our editor Ian Truscott knew he was in for a fun interview…

Modern product marketers: Roadies or rockstars?

We’ve enjoyed Nick Einstein’s insight as an analyst here on Rockstar CMO, but in a timely move coinciding with our focus on the product for this issue, he’s switched to product marketing. Here he ponders if product marketers are the roadies or the rockstars…