This month our trip to the Rockstar CMO penthouse balcony, is inspired by business development expert and coach Caroline Kay, as we prepare “a marketer that wants to be your friend” for its watery demise.
Street Knowledge
Play Stupid Games. Win Stupid Prizes
In the month that saw Tom Goodwin relieved of his duties at Publicis for sharing on social media content that wasn’t to his employer’s taste, we asked Robert Rose for his take on the blurry lines between professional and social
Don’t stop the marketing music, change the tune
Ahmed Hassan, independent Digital Transformation Strategist and former Chief Digital Officer at Spark44 suggests we don’t stop our marketing activities as we emerge from the pandemic but adapt them.
What do you expect if you speak your mind?
The blurry lines between personal opinion expressed on social media and those aligned with your employer seemed to have done it for Tom Goodwin at Publicis. Keith Smith, MD at the Advertist isn’t surprised and he has a theory about why this is more common as we’re working more from home.
Bring calm to the uncharted waters of COVID-19
As our lives get blurred Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas shares with us how she is finding some calm, with a bit of Zen in these stressful times.
The Sample – Blurred Lines
This month on The Sample we spin the dial on the interwebs to discover what you should be grooving to. The topic, the blurring lines between work and home, both at work and on social media.
25: Rockstar CMO FM #25 Focus on the ordinary, the extraordinary Tom Wentworth and a Simple Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into the publications virtual […]
24: Rockstar CMO FM #24 Personal Brand, The Punk is Back and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, dips into its virtual pages […]
23: Rockstar CMO FM #23 Corporate Punk, Actual Punk and a Cocktail
In this episode, Ian Truscott, Founding Editor of Rockstar CMO, plucks something from our publication […]
22: Rockstar CMO FM #22 Dr. Christine Bailey, Cigarettes and a Cocktail
This episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO, features a backstage CMO […]
21: Rockstar CMO FM #21 Lauren Bowden, Green Room and a Cocktail
This is our 21st episode, hosted by Ian Truscott, Founding Editor of Rockstar CMO and […]
20: Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail
This week Ian Truscott, Founding Editor of Rockstar CMO talks about the latest issue of […]