marketing opinion uncut

THE STRAIGHT OUTTA COMPTON ISSUE

August 2018

In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We’ve slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.

Gareth May takes a look at using humor in marketing, Dave Waller fiddles with our moral compass in Selling Death Row, we welcome Stephen Kelly to the band to explore the use of profanity in marketing in Parental Advisory, and John Andrews returns to give us some advice on marketing to kids. 

As well as, of course, all of our usual beats and rhymes from Ted Rubin and Robert Rose, we get backstage with two more Rockstar CMOs – Christine Bailey and Tom Wentworth, and listen for the splash as we shove Push Marketing into the pool.

Enjoy!

The Editor.

“You are now about to witness the strength of street knowledge.”

Dr Dre  

Marketing to Kids Through Their Parents

John Andrews

Photofy CEO – and father – John Andrews on why parents banning their kids from games like Fortnite might be counterproductive, and marketers should be proactive in transforming a product that’s Parental Advisory, into one that’s Parental Recommended…

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Selling Death Row

Dave Waller

It’s the dilemma every marketer faces sooner or later: is it right to be selling this product? Dave Waller investigates and finds out that the answer’s not as black and white as you might think…

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Marketers, Get Straight Outta Your Compton

Ian Truscott

Ian Truscott looks at rap past and present, and finds that NWA, Public Enemy and Lil Uzi Vert hold the secret to breaking out of your bubble to build a loyal, engaged community.…

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No Gag Reflex: Side Splitting Marketing

Gareth May

Rock and comedy make strange bedfellows and the same can be said of marketing and mirth. Gareth May finds out why rib tickling isn’t always tickety-boo for the public image, and the power of laughter if you get it right.…

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Into the Pool #5: Push Marketing

Ian Truscott

It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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