Category: Podcast

This week, Ian and Jeff dig into the Muse stage of the AMPED Rockstar CMO buyer’s journey

In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.