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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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244: The Four Takes on Privacy and Relevancy Episode

244: The Four Takes on Privacy and Relevancy Episode

by Ian Truscott

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

243: The Just Cathy, Chums, Content and Chaos Episode

243: The Just Cathy, Chums, Content and Chaos Episode

by Ian Truscott

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

by Ian Truscott

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

241: The Just Robert and CMWorld Episode

241: The Just Robert and CMWorld Episode

by Ian Truscott

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

by Ian Truscott

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

239: Special Episode – Business Podcasting –  Eavesdropping on Keith Smith and Jason Falls

239: Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason Falls

by Ian Truscott

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode

238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode

by Ian Truscott

This week Jeff shares his 5 Fundamentals of Buyers’ Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.

237: The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode

237: The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode

by Ian Truscott

This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.

236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode

by Ian Truscott

Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.

235: The Shiny Things, Smart Strategies, and Marketers That Say “Meh” Episode

235: The Shiny Things, Smart Strategies, and Marketers That Say “Meh” Episode

by Ian Truscott

Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.

234: The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode

234: The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode

by Ian Truscott

Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.

233: The Marketing for Realignment and Gating over a Cocktail Episode

233: The Marketing for Realignment and Gating over a Cocktail Episode

by Ian Truscott

Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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