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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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250: The Going Solo on Podcasting Episode

250: The Going Solo on Podcasting Episode

by Ian Truscott

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

by Ian Truscott

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

248: The 5 D’s of Personas and Valuable Friction Episode

248: The 5 D’s of Personas and Valuable Friction Episode

by Ian Truscott

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

247: The 5 Reasons a CMO Gets Fired Episode

247: The 5 Reasons a CMO Gets Fired Episode

by Ian Truscott

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

246: The Doing More With Less and Asking Why Episode

246: The Doing More With Less and Asking Why Episode

by Ian Truscott

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

245: The Five Sales Enablement Things and Valuable Friction Episode

245: The Five Sales Enablement Things and Valuable Friction Episode

by Ian Truscott

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

244: The Four Takes on Privacy and Relevancy Episode

244: The Four Takes on Privacy and Relevancy Episode

by Ian Truscott

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

243: The Just Cathy, Chums, Content and Chaos Episode

243: The Just Cathy, Chums, Content and Chaos Episode

by Ian Truscott

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode

by Ian Truscott

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

241: The Just Robert and CMWorld Episode

241: The Just Robert and CMWorld Episode

by Ian Truscott

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode

by Ian Truscott

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

239: Special Episode – Business Podcasting –  Eavesdropping on Keith Smith and Jason Falls

239: Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason Falls

by Ian Truscott

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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