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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?

254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?

by Ian Truscott

This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.

2: The Rose & Rockstar: MQL Gumball Machines and Brand

2: The Rose & Rockstar: MQL Gumball Machines and Brand

by Ian Truscott

Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.

253: The Rockstar CMO Studio: Aligning Budget and Channels

253: The Rockstar CMO Studio: Aligning Budget and Channels

by Ian Truscott

Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.

1: The Rose & Rockstar: Connecting through Nostalgia and Tribes

1: The Rose & Rockstar: Connecting through Nostalgia and Tribes

by Ian Truscott

Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.

252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight

252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight

by Ian Truscott

This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.

251: The Ian Picks Predictions for 2025 Episode

251: The Ian Picks Predictions for 2025 Episode

by Ian Truscott

This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.

250: The Going Solo on Podcasting Episode

250: The Going Solo on Podcasting Episode

by Ian Truscott

This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.

249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode

by Ian Truscott

This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.

248: The 5 D’s of Personas and Valuable Friction Episode

248: The 5 D’s of Personas and Valuable Friction Episode

by Ian Truscott

This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.

247: The 5 Reasons a CMO Gets Fired Episode

247: The 5 Reasons a CMO Gets Fired Episode

by Ian Truscott

This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.

246: The Doing More With Less and Asking Why Episode

246: The Doing More With Less and Asking Why Episode

by Ian Truscott

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

245: The Five Sales Enablement Things and Valuable Friction Episode

245: The Five Sales Enablement Things and Valuable Friction Episode

by Ian Truscott

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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