This week Jeff and Ian chat about the supposed death of the CMO and in the virtual bar Robert makes a fabulous cocktail and brings the Hollywood, suggesting we need a director.
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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211: The Influencers, Analysts and a Spicy Third Party Cookie Cocktail Episode
This week Jeff and Ian chat about B2B analysts and influencers and in the virtual bar Robert stirs a spicy cocktail and shares a thought on Adtech and data.
210: The 5 F’in’ Fundamentals, a Book and a Budget Episode
This week Jeff interviews Ian about applying our 5 fundamentals to writing a book and Robert has some tips on stretching your marketing budget in our virtual bar.
209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
206: The RevOps Primer and Storytelling over a Cocktail Episode
Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
205: The B2B Marketing Lag and Getting Strategic with AI Episode
This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
203: The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
202: The It’s a Sink not a Funnel and Owning Media over a Cocktail Episode
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
201: The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail