This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Category: Regular Features
Backstage with Wendy Bryant-Beswick
Award-winning marketer with 20 years’ experience in the financial services industry and VP of Marketing at Service Credit Union, Wendy Bryant-Beswick shares how she starts with values.
Backstage with Amber Osborne
Amber Osborne, Forbes #2 Most Influential CMO on Social, discusses feeling like an imposter, destroying stereotypes in business, and the challenges disruptive markets.
Into the pool#6: Wasted Interuptions
Ian Truscott has been hanging out in the proverbial penthouse with Christine Bailey. As usual, the conversation quickly bubbled with ire. The subject: interruption marketing and wasted advertising. Feel differently? Then let us know.
Backstage with Jenni Young
Jenni Young, the CMO of tappit shares the importance of company values, building solid relationships, and why creating a culture of risk can lead to marketing success. Oh, and Creme Eggs.
Into the Pool #5: Push Marketing
It seems Rockstar CMOs do not like anything that’s easy, cheap, driven by the machine and annoys 99.99% of the people it touches. John Andrews chimes in with Push Marketing…
Backstage with Christine Bailey
Christine Bailey is CMO of Valitor, having forged a career in the tech sector, she’s led European marketing for Hewlett-Packard and Cisco Systems, and writes frequently for Forbes Woman.
Backstage with Tom Wentworth
Ian Truscott chats to Tom Wentworth CMO at Boston-based RapidMiner, where he heads up global go-to-market strategy, product marketing and communications.
Backstage with John Andrews
Ian Truscott sat down with John Andrews, head honcho at Photofy – and chat about his 20 years’ experience in digital marketing.
Into the Pool #4: Marketing Suites
Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.
Into the Pool #3: Programmatic
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
Backstage with Darren Guarnaccia
Darren chats to Ian Truscott and we discover what drive this marketing software veteran