Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
233: The Marketing for Realignment and Gating over a Cocktail Episode
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
232: The Building a Real ICP and Signal and Noise over a Cocktail Episode
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
230: The Good Budget Housekeeper and Renting Success Episode
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
228: The STARS and a Cocktail of Generalist and Specialists Episodes
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.
227: The Shiny Things and Smart Strategies and Life is a Cocktail Caberet with Robert Episode
This week Ian shares a book chapter, and Robert has some tips to refresh your content.
226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
224: The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.