This week Ian shares a book chapter, and Robert has some tips to refresh your content.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
226: The Cathy on Content and Robert on SEO, Expresso and Tequila Episode
This week, we kick off a new monthly segment with frequent guest Cathy McKnight, and Robert shares a thought on SEO over a cocktail.
225: The Distraction of Technology, Jelly Beans and Marketing to Marketers Episode
This week, Jeff turns the table and interviews Ian about an upcoming chapter he’s writing for a collective book and Robert shares some new CMI research over a cocktail.
224: The Grant Johnson MPI Special Episode
This week, Jeff and Ian are joined by five-time CMO and marketing mentor Grant Johnson to discuss his Marketing Performance Index.
223: The 5 Things from Jeff’s Debut and a Rose Colored Strategy over a Cocktail Episode
This week, Jeff and Ian revisit the points that Jeff made on his debut in episode 40 and over a cocktail Robert shares his weekly thought on marketing strategy.
222: The 5 Steps for Metrics and Authentic Pride Over a Cocktail Episode
This week, Jeff and Ian continue discussing marketing metrics, sharing 5 steps for overcoming the challenges we discussed last week. Robert is at the bar with a cocktail and some advice on marketing during Pride month.
221: The 5 Challenges with Marketing Metrics and Attention Over a Cocktail Episode
This week, Jeff and Ian share 5 challenges with current marketing metrics, and Robert is the bar with a cocktail and some advice on attention.
220: The Chat with ChatGPT and What’s Next for Search Episode
This week, Jeff and Ian chat with ChatGPT as it asks 5 f’in’ questions about product adoption, and Robert suggests a cocktail while he searches for answers about search
219: The New Products, New Markets and the Death of the Follower Episode
Jeff shares 5 things to consider when you have a new product or new market, and Robert has a cocktail and ponders the death of the follower.
218: The 5 Steps for Campaign Planning and Apple Crushing It Episode
Jeff shares his 5 steps for planning large-scale B2B campaigns, and Robert has a cocktail and a thought about Apple.
217: The Frontline Marketing with Jeff and The Greatest Story Episode
Jeff is back to discuss Frontline Marketing, but Robert had to miss the bar, so Ian has gin and a story.
216: The Be Honest and a Social Cocktail in a Walled Garden Episode
Another Ian solo in the studio who shares 5 thoughts, and Robert is in the virtual bar with a great cocktail and a thought about social media walled gardens.