Author: Ian Truscott

This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?

This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.

Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization

This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.

This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.

This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.

This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.

A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls

This week Jeff shares his 5 Fundamentals of Buyers’ Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.

This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.

Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.

Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.