A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode
This week Jeff shares his 5 Fundamentals of Buyers’ Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
237: The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
235: The Shiny Things, Smart Strategies, and Marketers That Say “Meh” Episode
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
234: The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
233: The Marketing for Realignment and Gating over a Cocktail Episode
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
232: The Building a Real ICP and Signal and Noise over a Cocktail Episode
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
231: The 5 F’in’ Content Things with Cathy and Robert Gets Realistic over a Cocktail
This week, Cathy returns for her monthly Cathy on Content slot and Robert has some advice on being realistic with your strategy.
230: The Good Budget Housekeeper and Renting Success Episode
This week, Jeff and Ian share tips on managing marketing budgets, and Robert discusses renting success over a cocktail.
229: The 5 F’in’ STARS and Content Beyond Websites Cocktail Episode
This week, Jeff and Ian continue to discuss the STARS model and how it fits wih their 5 F’in’ Fundamentals, and over a cocktail, Robert discusses content beyond your website.
228: The STARS and a Cocktail of Generalist and Specialists Episodes
This week, Jeff and Ian discuss the STARS model from Michael D Watkins’ The First 90 Days, and over a cocktail, Robert discusses balancing generalists and specialists in your team.