This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
201: The Brown M&M’s Marketing Rider and the Marketing Talent Crunch Episode
This week Jeff and Ian discuss what should be on a senior marketers rider when considering a new gig and Ian then joins Robert in the Rockstar CMO virtual bar to discuss the marketing talent crunch over a cocktail
200: The 5 Dysfunctions, Lettuce and Blame Episode
This week Jeff and Ian discuss the classic management book 5 Dysfunctions of a Team by Patrick Lencioni and in the virtual bar Robert shares a great quote about blame over a cocktail.
199: The 5 F’in’ Fundamentals and Robert’s Word for 2024 Episode
This week Jeff and Ian kick off the new year discussing their 5 F’in’ Fundamentals and in the virtual bar Robert shares his word for the day over a cocktail
198: The Trip Through 2023 and Dealing with Uncertainty Over a Cocktail Episode
This week Ian shares a compilation of 17 clips from this years guests and Robert shares some good advice about uncertainty over a cocktail in the virtual bar.
197: The Predictable Predictions Episode
This week Jeff and Ian share their favourite B2B marketing predictions from around the web and in the virtual festive bar Robert shares his over a cocktail/
196: The 5 Questions for B2B Social Media and a Cocktail in The Shelter of Each Other Episode
This week Jeff and Ian discuss social media for B2B marketers and
195: The 3 Wonders of Thought Leadership and Stopping over a Cocktail Episode
This week Ian and Jeff continue to discuss differentiating content in a world of AI, discussing three wonders of thought leadership and then Robert ponders what we should stop to do that over a cocktail in the virtual bar.
194: The 3 Wonders of Case Studies and a Cocktail of Owned Media Episode
This week Jeff Clark and Ian Truscott give tips for great B2B case studies and Robert Rose shares his tips on owned media over a cocktail.
193: The Getting Ready to Get Ready for AI with Cathy and a Cocktail with Robert Episode
This week a double dose of The Content Advisory, with Cathy McKnight there Chief Problem Solver sharing their research into the use of AI in marketing, and Robert Rose is in the virtual bar with some great advice on how to handle what’s next.
192: The Creating Content in a World with AI and Script Writing with a Cocktail Episode
This week, Jeff Clark turns the tables on Ian Truscott, asking the questions as Ian shares 5 tips for content marketing in a world of AI and Robert Rose goes all Hollywood with some advice on using scripts.
191: The Beyond MQLs and Getting Fast and Sloppy with A.I. in the Bar Episode
This week Jeff Clark suggests 5 metrics B2B should use instead of MQLs and Robert Rose is the virtual bar talking about AI.