Author: Ian Truscott

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.

This week, Robert couldn’t make it to the bar, so Ian goes solo with his ART.

This week, Cathy makes her monthly visit to the studio, and, inspired by Salesforce’s acquisition of Informatica, they discuss their experiences with acquisitions.

Welcome to The Rose and Rockstar – with the Chief Troublemaker at Seventh Bear, Robert […]

Ian and Jeff discuss a new role for the CMO, being the voice of the market, not just of marketing.

This week in The Rose and Rockstar, Ian laments a missed opportunity for the podcast’s name as Robert shares tips on using AI for research and introduces him to epistemology.

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy – the CMO’s Perspective.”