In a change to the scheduled programming, Ian goes solo, sharing tips on tuning into your business and defining its ideal customer.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Get Your Buyers AMPED with our Customer Journey
In a couple of podcast episodes, we’ve discussed buyers and customer journeys, pulling inspiration from […]
254: The Rockstar CMO Studio: Does The World Need Another F’in’ Buyers Journey?
This week Ian and Jeff unveil the Rockstar CMO buyers journey made up of the greatest hits of B2B models.
2: The Rose & Rockstar: MQL Gumball Machines and Brand
Our second visit to the virtual bar with its own show – The Rose and Rockstar – where we enjoy a cocktail and a marketing conversation.
253: The Rockstar CMO Studio: Aligning Budget and Channels
Jeff Clark is back in the Rockstar CMO studio to discuss some research on aligning budgets with channels.
1: The Rose & Rockstar: Connecting through Nostalgia and Tribes
Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.
252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
251: The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
250: The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
248: The 5 D’s of Personas and Valuable Friction Episode
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.
247: The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.