Ian Truscott chats to Tom Wentworth CMO at Boston-based RapidMiner, where he heads up global go-to-market strategy, product marketing and communications.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Straight Outta Compton Issue
In this month’s dose of marketing street knowledge, we’ve definitely crossed the tracks as our writers take us to the wrong side of town. We’ve slapped the parental advisory sticker onto this issue, and there was only one album that could be our theme – welcome to Straight Outta Compton.
Backstage with John Andrews
Ian Truscott sat down with John Andrews, head honcho at Photofy – and chat about his 20 years’ experience in digital marketing.
Into the Pool #4: Marketing Suites
Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear.
The OK Computer Issue
This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Never Mind the Bollocks: Here’s Cambridge Analytica
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data.
Into the Pool #3: Programmatic
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
The Age of Consent Issue
Like it or not, post-GDPR truly is the age of consent and as we dug into the record box at the GDPR after party, this issue’s album title chose itself: The Age of Consent by Bronksi Beat.
Backstage with Darren Guarnaccia
Darren chats to Ian Truscott and we discover what drive this marketing software veteran
I’d Rather be the Pope
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how.
Into the Pool #2: Retargeting
You know how rock stars have this reputation for throwing stuff from the hotel window […]
Project: Funk Da World Issue
We’ve decided to name each issue after classic album titles. Cute right? I suggested 1994’s Project: Funk Da World by Craig Mack. And while there was a strong argument that it’s not considered a classic, it does feature ‘Flava in Ya Ear’. And like Mr. Mack, we’re intent on “bringing a brand new flava in ya ear”.