In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Green Room: The Rise of the Marketing Machines
Ian Truscott catches up with six of Rockstar CMOs and asks for their view on whether tech has been a force for good for marketing.
Backstage with David Howland
We go backstage with David Howland, CMO of Longview Solutions, former creative and art director and marketing leader at Nasdaq and he shares his journey and the common thread of his career – creating compelling, meaningful experiences.
Into the Pool #13: Surface and no Substance
What would Margaret Molloy, the Global Chief Marketing Officer at Siegel+Gale and top 5 most influential CMO’s like us to chuck into the Rockstar CMO Swimming Pool? We dive in…
Tales from the Tour Bus: John Andrews and Photofy
This issue regular Rock Star contributor John Andrews, serial entrepreneur, marketer and CEO of Photofy shares his journey, the bumps in the road and the next destination.
Cover the B2B Bases with 5 Content Types
We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
The Pretender Issue
With the Foo Fighters track “The Pretender” on repeat we take a look at all that is fake in marketing today.
Backstage with Ahmed Hasan
Ian Truscott sits down with Ahmed Hasan,Global Head of Customer Engagement Marketing at Spark44 to talk Blink-182, the advantages of failing fast, and why now is a great time for lean thinking marketers.
The Green Room: With All the Fakery, How Do You Keep it Real?
We sit down with six of our Rockstar marketers and ask how we can keep it real and appeal to the cynical, empowered consumer that craves authenticity.
Into the Pool #12: Omnichannel for the Sake of Omnichannel
This month, Ian Truscott is inspired by L. Michelle Smith as he looks to heft “omnichannel for the sake of it” off the penthouse balcony.
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.