This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.
Author: Ian Truscott
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
Never Mind the Bollocks: Here’s Cambridge Analytica
Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data.
Into the Pool #3: Programmatic
The pool guy is not going to be pleased with what he’s going to be scooping out in the morning. In this issue, more of that lazy and cheap shit is on its way down, as Robert Rose hands over programmatic and Ian Truscott does the honors.
The Age of Consent Issue
Like it or not, post-GDPR truly is the age of consent and as we dug into the record box at the GDPR after party, this issue’s album title chose itself: The Age of Consent by Bronksi Beat.
Backstage with Darren Guarnaccia
Darren chats to Ian Truscott and we discover what drive this marketing software veteran
I’d Rather be the Pope
Forget chasing the zeitgeist, says Ian Truscott. Have faith in your product. Trust your product. And figure out who your story is going to help – and how.
Into the Pool #2: Retargeting
You know how rock stars have this reputation for throwing stuff from the hotel window […]
Project: Funk Da World Issue
We’ve decided to name each issue after classic album titles. Cute right? I suggested 1994’s Project: Funk Da World by Craig Mack. And while there was a strong argument that it’s not considered a classic, it does feature ‘Flava in Ya Ear’. And like Mr. Mack, we’re intent on “bringing a brand new flava in ya ear”.
Sound Check
We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.
Backstage with Robert Rose
Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing.
Backstage with Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur – Ted is our resident rock star.
Could Unilever be Marketing’s Bob Geldof?
Unilever has taken a stand over the fast and loose approach that social platforms are taking to their social responsibilities, yet in marketing we a similar reputation of being self-serving, more excited when someone does something cool that sells more Oreos than saving the world. Ian Truscott if brands will take the high road and follow Unilever…