We are live with our first issue,”SOUNDCHECK”. Consider this a preview date, a sneak peek of our act, while we tune up before the stadium tour.
Month: March 2018
Backstage with Robert Rose
Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing.
Closing Time: 18 Major Retailers that Likely Won’t Exist in 10 Years
Retail continues to be disrupted, our malls and high syreets continue to change, but brands seem unwilling to change, maybe in the belief they are “too big to fail”, Ted Rubin makes a bold prediction.
Why the Future of Retail is Not About the US
Think America is the be-all and end-all of retail? Think again. Ted Rubin, acting CMO of Brand Innovators and co-founder of Prevailing Path, explores why we need to look further than the States to understand where the future of retail really lies.
Authenticity Matters: Why Real Honesty and Genuine Opinions Make for Better Content
The recipe for boring, cookie-cutter content? Start out by considering your own opinion, and then forget all about it and write what you think people want – Ted Rubin explains.
Backstage with Ted Rubin
Ted Rubin is a leading social marketing strategist, keynote speaker, Photofy CMO/advisor, MC/host for Brand Innovators Summits… Speaker, Author, Provocateur – Ted is our resident rock star.
Could Unilever be Marketing’s Bob Geldof?
Unilever has taken a stand over the fast and loose approach that social platforms are taking to their social responsibilities, yet in marketing we a similar reputation of being self-serving, more excited when someone does something cool that sells more Oreos than saving the world. Ian Truscott if brands will take the high road and follow Unilever…
First in the pool: Agile Marketing
We kick off our series by flinging agile marketing off the balcony… It’ll be one hell of a bill, but oh so worth it…
The Emperor is Butt Naked and Marketing is Broken
Marketing is about the customer. Or is it? Lytics CMO Darren Guarnaccia argues that thanks to a modern world of hard, quantifiable data, marketers have lost touch with the very thing they’re supposed to champion: humanity.
Backstage with Ian Truscott
Over a career spanning two decades, Ian Truscott has launched various B2B software products, been a developer, a chief technology officer, an industry analyst, a product marketer and a strategic advisor to blue chip companies inc. Nasdaq and American Express.
Never Mind the Bollocks, Here’s the Anarchy
The 27 club knew a thing or two about sucking all the marrow out of life, and the recent Cloverfield Paradox shock-drop revealed the marketing industry is dealing in when it comes to the unexpected. From film to fashion, music to gaming, Gareth May explores the rise and rise of surprise.
Brand vs Reputation
The difference between your brand and your reputation can be easy to miss because so many marketing writers use the terms interchangeably. The fact that the terms really are similar in many ways does little to help with the confusion. Ted tells it straight…