your monthly hit of marketing street knowledge

THE BLUR ISSUE

September 2020

2020 has been a bit of a blur, many people talk about how lockdown has changed their routine to the point they are unsure what day, week, or month it is, and our work and home lives have become blurred. Do we work from home, or are we now doing home at work?

And that’s the theme for this month, those blurry lines.

Maybe we can’t help you know what day of the week it is, after all, we’ve slid the date of this issue out by a week. But, you can trust our wonderful community of senior marketers to have lots of advice for dealing with the blurry lines, between work, home, and specifically what it means in social media as we blend our personal and professional passions.

With a theme like that, the classic album chooses itself, the 1997 album Blur by The Blur, the British Britpop act, and for a change I might have picked something that others will agree is a classic, NME once ranked it at number 137 in its list of Greatest Albums of All Time.

Welcome to THE BLUR ISSUE!

Enjoy!

Ian Truscott | Founding Editor | @iantruscott

Backstage Q&A – Eric Jan van Putten – Dynamicweb

Ian Truscott

This month we go backstage with a shiny new CMO, Eric Jan van Putten who is fresh in post at Dynamicweb, after a diverse marketing career working through the B2B tech marketing ranks, we find out d findwhere this new CMO finds his marketing mojo…

Nothing blurry when you walk the talk

Kate Bradley Chernis

If you follow Kate Bradley Chernis, Co-Founder & CEO of Lately, an A.I. powered social media marketing platform, you’ll know her as an extremely passionate entrepreneur that she puts it all out there. So who better to ask about the blur between home, work, and social?…

Authenticity is key when blurring the line between personal and the organizations brand

Jasmine Martirossian

In her second article for this month’s issue, Jasmine Martirossian, Ph.D., VP Marketing at TÜV SÜD Americas, shares her advice on balancing personal brand and representing your employer and a great example of how to lead when balancing freedom of speech and connected employees…

The Green Room: A bit of a blur

Ian Truscott

Sounds very rockstar, but this month’s Green Room is literally a bit of a blur. We’ve had an extended period of pandemic lockdown and the separation between home and work has become blurred. We asked six of our rockstar CMOs for their advice…

Who decided the lines?

Ted Rubin

We caught up with Ted Rubin this month and asked him about the theme of this month’s issue, specifically the blurry lines on social media as we blend our personal lives and social connections with our professional passions and the work we do. His response is typically straight-talking…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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