We’ve covered the best practices for marketing tech, which have come from our experience and lessons learned. These are often hard knocks that we can’t forget. Jeff Clark shares some of his experiences.
Street Knowledge
209: The 5 Martech Hard Knocks and the Myth of AI Doing More with Less Episode
Jeff shares five hard knocks from martech implementations he’s seen, and in the virtual bar Robert chats about doing more with less and of course, AI.
208: The Marketing 5-Step Tune-Up and Creating Classic Content over a Classic Cocktail Episode
Jeff shares his 5-step model for assessing your marketing operations and in the virtual bar Robert asks if AI can help us with evergreen and classic content
207: The Chasing Waterfalls and Choosing Awareness or Trust over a Cocktail Episode
Ian and Jeff discuss the Forrester concept of the Demand Unit Waterfall and Ian asks if it’s still relevant and in the virtual bar Robert asks do you want awareness or trust?
Marketing Ops: Is Your Machine in Tune?
Jeff Clark asks whether you know if your machine needs lubrication, more oxygen or an overhaul, rather than the duct tape you’ve been using, to put your marketing team on the track.
206: The RevOps Primer and Storytelling over a Cocktail Episode
Ian picks Jeff’s brain to understand Revenue Operations and how it works with marketing and Robert is giving tips about storytelling over a cocktail.
205: The B2B Marketing Lag and Getting Strategic with AI Episode
This week Jeff and Ian dig into the B2B marketing lag inspired by data from Dreamdata and over a cocktail Robert has some advice on being strategic about AI.
Time to Start Your School of Rock?
In this article, Ian Truscott takes a look at educational content marketing as a strategy and goal, what you can do to engage the big bucket of future buyers and how we measure success.
204: The Educational Content and Getting Creative over a Kansas City Cocktail Episode
This week Jeff and Ian discuss the benefits of educational content marketing and Robert shares advice on creative
203: The Trends from Metia and Flaws on a Farm Episode
This week Jeff and Ian discuss the 2024 B2B Marketing Trends Report from Metia and then Ian joins Robert in the bar and discuss flaws as a virtue.
Stop Me if You’ve Heard This One Before
As content marketers, we want to be useful, and educational content can be useful. But how do you get the balance right with a knowledgeable buyer between helping them or treating them like bloody idiots?
202: The It’s a Sink not a Funnel and Owning Media over a Cocktail Episode
This week Jeff and Ian discuss a B2B buyers report from 6Sense that should change how we view the traditional marketing funnel and in the virtual bar Robert has some tips on managing owned media.
