Rockstar CMO FM #5: Getting virtual with Dennis Shiao

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Rockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this yet another podcast about f’in marketing).

In this episode, I catch up with one of our regular rock star writers Dennis Shiao. Dennis is an independent marketing consultant, who is a content marketing, product messaging, and social media marketing expert and besides his recent writing here, he is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, which I think is where I came across Dennis a few years ago.

However, the reason I grabbed Dennis for a chat right now, amid the pandemic lockdown, is that Dennis has a history with the pioneers of virtual events going back over a decade, and I wanted to pick his brains on what we should all be doing. 

It’s a really insightful conversation, about what’s worked, what hasn’t worked and how to blend virtual events with a content marketing strategy and not just create an 8-hour webinar.

There is a little hat tip to the Robert Rose interview of Carter Hostelley on Robert’s Weekly Wrap podcast, who described the future of virtual events as “imagine if Netflix and a Webinar had a baby” – you can hear that here.

Oh and rather kindly Dennis refers to a blog post I wrote recently on my persona blog; The immediate future of events is content marketing.

We also get to discover what Dennis would throw into the Rockstar CMO Swimming pool, no spoilers, but we think you’ll be nodding along.

Dennis can be found at @dshiao on Twitter, or on LinkedIn, curates a wonderful email newsletter called Content Corner and is the co-organizer of the popular Bay Area Content Marketing Meetup.

Enjoy!

More from Dennis:

Be like Phil; you can’t hurry B2B love

As we give thanks in this holiday issue, Dennis Shiao shares a B2B customer experience lesson he’s learned from Phil. No, not Phil Collins, but a roofer called Phil.

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Rent or Build? Finding a happy medium

Dennis Shiao runs a popular content marketing meet-up and newsletter and he shares how he uses rented platforms and attention to build on his own land.

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The personal brand blur

Accomplished B2B marketer and marketing writer Dennis Shiao shares his experience of balancing his personal brand with that of his employers and what he learned about that blurry line early in his career.

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Light up the sky like a flame, fame!

He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.

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Getting a buzz from virtual events

As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.

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All is Vanity

All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.

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When should product development call marketing? How soon is now?

In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?

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How B2B marketers can get heard on Twitter in 2020

While many report that the influence of Twitter is waning, but its use grew in 2019 and it remains relevant. Dennis Shiao guides us through some best practices for B2B marketers for 2020.

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Thank you for the music

Dennis Shiao is definitely in the holiday mood as he reflects and gives thanks to the band that has inspired his marketing music.

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Five favorite influencer mistakes

Sheryl Crowe once lamented about her favorite mistake, but content marketing writer Dennis Shiao in “no fool to this game” as he shares his top 5 favorite influencer mistakes.

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Want a fresh marketing sound? Look outside…

Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside

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About Post Author

Ian Truscott

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

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