Rockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this yet another podcast about f’in marketing).
In this episode, I catch up with one of our regular rock star writers Dennis Shiao. Dennis is an independent marketing consultant, who is a content marketing, product messaging, and social media marketing expert and besides his recent writing here, he is well known in the industry as a regular columnist for CMSWire and Content Marketing Institute, which I think is where I came across Dennis a few years ago.
However, the reason I grabbed Dennis for a chat right now, amid the pandemic lockdown, is that Dennis has a history with the pioneers of virtual events going back over a decade, and I wanted to pick his brains on what we should all be doing.
It’s a really insightful conversation, about what’s worked, what hasn’t worked and how to blend virtual events with a content marketing strategy and not just create an 8-hour webinar.
There is a little hat tip to the Robert Rose interview of Carter Hostelley on Robert’s Weekly Wrap podcast, who described the future of virtual events as “imagine if Netflix and a Webinar had a baby” – you can hear that here.
He may not be Irene Cara, but this month Dennis Shiao tells his inspiring personal branding story. It’s something you might have got a hint of when we chatted to him on the podcast, from the Yankees, through virtual events to lights camera, action.
As we shared on the podcast, Dennis Shiao is a virtual event veteran. Although he admits that in the past they have left him cold, he shares how a new breed of virtual events is giving him a taste of the IRL (in real life) high.
All is Vanity was a song by the Manic Street Preachers and when asked about its meaning vocalist James Dean Bradfield told the NME that this song “deals with just hating those momentary lapses of just falling into narcissism” and in this article Dennis Shiao shares how this can happen for marketers.
In the classic hit “How soon is now”, Morrissey from The Smiths lamented “I am human, and I need to be loved, just like everybody else does.” A feeling shared by customers when products, developed in a vacuum are thrust onto an unsuspecting world. Dennis Shiao suggests the remedy is the timing of when marketing gets involved. When? How soon is now?
Pop music has remained relevant through outside influences, Paul Simon wrote his classic album Graceland after becoming fascinated by a bootleg cassette of South African township music. In this article, Dennis Shiao suggests that we too need to look outside