In this week's episode, Ian Truscott, Founding Editor of RockstarCMO.com dips into the latest issue of Rockstar CMO, he chats to Ahmed Hasan who regular listeners will remember from our earlier episode and led the digital strategy at Spark44 and their client Jaguar Land Rover and we have a new segment as we ask what Robert Rose is drinking.
The article highlighted from Rockstar CMO is by Jane Scandurra, where she suggests that we as marketers will need to be sensitive to a consumer that is moving from FOMO (fear of missing out) to FOGO (fear of going out) and she quotes Mark Manson, author of the bestselling book, The Subtle Art of Not Giving a F*ck. You can read that here.
Ahmed and Ian chat about consumer interest and intent, the role of marketing in sales, and why CMO's are being replaced by CGO (Chief Growth Officers and the evolution of marketing post-COVID.
In the last segment, in what we hope will be a regular spot Ian is joined by Robert Rose and his “Lockdown Libation” as we forget the “new normal” and enjoy a cocktail.
- Managing the shift from FOMO (Fear of Missing Out) to FOGO (Fear of Going Out)
- Ahmed on LinkedIn
- Robert Rose Friday Concoction on Instagram
- The Content Advisory
- The Weekly Wrap
- This Old Marketing