Rockstar CMO FM #6: Keith Smith, The Advertist

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Rockstar CMO FM (the M is for Marketing the F is for.. well it’s up to you, as this yet another podcast about f’in marketing).

Show notes

In this episode, I catch up with Keith Smith, Managing Director of The Advertist the only independent UK B2B business development platform.

Aside from helping agencies with business development with The Advertist platform Keith represents sales and business development in the Rockstar CMO house band with his regular entertaining articles and has recently started The Fuel Podcast, focused on business development. 

Keith shares with me his advice on sales and marketing in the current climate, the good and bad he’s seeing, the reason to start a podcast, the lasting impact of the current crisis, data versus creativity and what he’d throw into the Rockstar CMO Swimming Pool. 

I really enjoyed this conversation, you can see why this episode is a long play, enjoy!

A quick apology, in the bit where we talk about the Prince performance I say Bill Wyman when I meant George Harrison and there is some parental guidance required as we do mildly swear.

Links referred to in the show:

• The Advertist
• The Fuel Podcast
• Keith Smith on LinkedIn
• The Fuel Podcast episode with Alex Kirkpatrick
• Ian’s blog post: Time to be Prince
• Prince performing at George Harrison induction to Rock and Roll Hall of Fame
• Hogarth – Gin Lane
• Yougov study – Only 9% of UK want to go back to normal (Sky News)
• The Hallam agency seamlessly working in lockdown

About Post Author

Ian Truscott

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

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