Rockstar CMO FM #45 The Jeff Clark Wonderwall, Caroline Returns and a Robert Rose Cocktail Episode

In this week’s episode, Ian Truscott ponders whether a marketing trend or technique is a “One hit wonder or Wonderwall” with Jeff Clark, he chats with business and success coach Caroline Kay and again retires to the Rockstar CMO virtual bar with content marketing guru Robert Rose.

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We kick off this week’s packed setlist with a discussion with Rockstar CMO Advisor and former SiriusDecisions/Forrester Research Director Jeff Clark, inspired by a Mark Ritson article in Marketing Week we discuss whether Digital Marketing is a One Hit Wonder or Wonderwall. 

This week’s interview guest is Caroline Kay, a business and success coach who works with creative and service-led business owners to grow fast to make a bigger impact on the world.

Caroline has devised business development strategies for the world’s biggest brands and creative agencies. She now lives in Italy and runs her coaching business from London, York, and Rome, where I spoke to her. 

Caroline first appeared on the podcast in July, and we catch-up on what lessons she has learned from her clients in 2020, some valuable advice for 2021, and her “Snippets of Genius” podcast. 

And finally, I again join Robert Rose, Chief Trouble Maker at The Content Advisory, for a cocktail and a wonderful discussion about raising our thought leadership game, to not just answer the potential customer’s questions, but stimulate the next ones.

Enjoy!

Links

• Rockstar CMO on the web, Twitter, and LinkedIn
• Jeff Clark on LinkedIn and Twitter
• Mark Ritson: Want a job? Pretend you believe in ‘digital marketing’
• Rockstar CMO Advisors 
• Caroline on LinkedIn and Twitter
• Caroline’s first appearance on the podcast in July
• SAVERS The Hal Elrod 5 Minute Miracle Morning 
• Robert Rose at  The Content Advisory, on Twitter and LinkedIn 
• The This Old Marketing Podcast  
• The #FridayConcoction
• The Rockstar CMO FM previous episodes and show notes

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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Rockstar CMO FM #20 Caroline Kay, Miseducation and a Cocktail

Listen to the first time we spoke to Caroline, back in episode 20.

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About Post Author

Ian Truscott

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

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