In this week’s episode, Ian Truscott chats with Ted Rubin, our resident straight-talking CMO, author, connector and provocateur, and CMO of Photofy. And again retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.

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Ted Rubin is a leading Social Marketing Strategist, International Keynote Speaker, CMO of Photofy, author, connector, provocateur. 

In his usual energetic, straight-talking style Ted shares his experience, what attracted him to marketing, working with Seth Godin, the relationship between marketing and sales, the power of social media, what he means by Return on Relationship (#RonR) and looking people in the eye digitally.

Finally, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar, for a boxing day conversation to round off the year’s last episode.


About Ted Rubin

In March 2009, Ted started using and evangelizing the term ROR, Return on Relationship, hashtag #RonR. Many people in the social media world know Ted for his enthusiastic, energetic, and undeniably personal connection to people. #NoLetUp!

Ted was Chief Social Marketing Officer (a new title he created in 2011) of Collective Bias… and a principal shareholder until the November 2016 acquisition by Inmar.  In the words of Collective Bias Co-Founder John Andrews: 

“Ted, you were the vision, heartbeat, and soul of Collective Bias, thank you for building a great company. From innovations like cb.Socially to the amazing relationships, you built with the blogger community, clients, and employees, you drove the epic growth”

His book, “Return on Relationship”, was released January 2013, “How To Look People in the Eye Digitally” was released January 2105, and “The Age of Influence… Selling to the Digitally Connected Customer” was released in May 2017.  Ted is currently writing his latest book with business partner and Retail Thought Leader John Andrews, titled Retail Relevancy. 

More from Ted


The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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