In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares what’s new in the publication, chats with Sabrina Chevannes, Founder & MD of Complex Creative. And then, retires to the virtual Rockstar CMO bar, with content marketing guru Robert Rose for a cocktail and a chat.


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I open up the virtual pages of the latest issue of Rockstar CMO and talk about the latest issue: The Life for Rent Issue. Our house band of marketing writers and Rockstar CMOs discuss building their brands on the rented land of big tech social media channels or building an audience on something they own. 

This week’s interview is with Sabrina Chevannes, Founder & MD of Complex Creative, and she shares her experience of founding an agency, her background studying law and medicine, chess, managing an agency during a pandemic, and the age-old question – is WordPress a CMS?

Finally, I join Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar for a cocktail and we discuss the leading questions in marketing, poor thought leadership, and brand storytelling. I admit I wanted to write notes as we talked as he shared some great advice.

Enjoy!


Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.


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