The Rockstar CMO Podcast

In this week’s episode, Ian Truscott, Editor of Rockstar CMO, shares this months top ten articles, interviews Rachel Eisenhauer, VP of marketing at SundaySky, and retires for the weekend with a cocktail with Robert Rose.

You can subscribe on all good podcasting platforms (and some rubbish ones too) including  Apple Podcasts | Spotify | Stitcher | Many others


This week I dip into our virtual pages and encourage you to explore the Top Ten articles on Rockstar CMO over the last 90 days, including articles from Jane Scandurra, Ted Rubin, and Jasmine Martirossian. And backstage interviews with Eric Jan van Putten, VP Marketing at Dynamicweb, Sally Yates, CMO of Xceptor, and founder and CEO of Lately, Kate Bradley Chernis.

On the mainstage for the interview, this week I chat to Rachel Eisenhauer, VP of Marketing at SundaySky a video customer experience platform; we learn about delivering personalized video content, the importance of video during the pandemic for brands expressing empathy, and how, as a marketer, Rachel is tired of the question “can we get some PR on this?”. 

Finally, I again join Robert Rose, Chief Trouble Maker at The Content Advisory in the Rockstar CMO bar; we talk American football, the new trailer for Dune and remixing your content. 

Enjoy!

Links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license.

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About Post Author

Ian Truscott

Maybe not a Rockstar CMO, just the founding editor of Rockstar CMO. Ian is a techie turned veteran B2B marketer, a former product marketer, CTO, CMO and industry analyst. Today, If content is king or queen, Ian is here to serve, whether it’s content marketing, strategy, or tech, he’s into it.

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