In this episode, Ian Truscott, Editor of Rockstar CMO, talks about a purple goldfish, chats to John Pawlik, an interesting bloke and retires for weekend with a cocktail with Robert Rose.

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This week I talk goldfish, inspired the Marketing Book Podcast, by Douglass Burdett and his conversation with Stan Phelps, author of Purple Goldfish 2.0, not the usual old goldfish rubbish about attention span, but the 5 things that make a big goldfish and how we can apply that to business.  

This week’s interview is with Johnny Pawlik, CEO of Mantra Media Ltd who I was introduced to by Phil Lewis, from Corporate Punk who regular listeners might remember from previous episodes, Phil introduced Johnny to me as “an interesting guy who runs a properly ethically led agency, has a really interesting point of view about the application of Japanese business philosophy in a western context and he’s a provocative and interesting bloke”. And as you will hear, he was right!

Finally, I return to the virtual Rockstar CMO bar, where Robert Rose tries to guide Ian through making a new cocktail, and they discuss using controversy in marketing. 


Johnny Pawlik

Johnny Pawlik is the Founder and CEO of the international branding and marketing firm Mantra Media. With over 20 years of experience in branding, marketing, and strategy, Johnny has consulted with the European Parliament, the Tokyo Metropolitan Government, British Members of Parliament, the NHS, the UKTI, and a plethora of others. He has featured on Good Morning Britain, the BBC Political Debates, BBC Radio, Osaka Radio, Asahi Shimbun, and many others. Over the last 10 years, Johnny has had his strategies implemented by governmental, private, and charity sectors in North America, South Africa, Western Europe, Southeast Asia, and Australia.

Mantra Media Ltd

Our bold creatives, experts, and strategists build captivating, exciting creative campaigns to help businesses, charities, and governments. We place culture at the top of our agenda because we understand that it’s our people that craft the innovations, strategies, and productions that ensure consistent growth for our clients. Our mission is to deliver compelling communications and data-driven creative marketing services for people that share our values in building a healthier, more conscientious, and kinder planet. 

Robert Rose

Robert Rose is the Chief Strategy Advisor for the Content Marketing Institute, is the co-host of one of our favorite popular marketing podcasts This Old Marketing and founder and Founder, Chief Trouble Maker at The Content Advisory.

Read more from Robert

Additional links

The wonderful Piano Music is by Johnny Easton shared under a creative commons license


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