In this episode, Ian Truscott, Rockstar CMO Founding Editor dips into our virtual pages and suggests something to read, he chats to the MD of Corporate Punk Phil Lewis in the second part of his interview, and then retires to the virtual Rockstar CMO bar with Robert Rose for a cocktail.

Recently Mark Schaefer shared an article “How I was saved by my personal brand” that talks about his recent experience contracting coronavirus and his business bouncing back when he recovered, that he believes is due to his personal brand. Which inspired my pick from the Rockstar CMO virtual pages “Post-pandemic personal branding: Turn it up to eleven” by Jane Scandurra, from The Club Classics Volume 1 Issue.

In this article she writes about the importance of maintaining our personal brands that includes three tips for not being “out of sight and out of mind” while we are all working remotely, well worth a read. 

This week’s interview is part two of the conversation I had with Phil Lewis, the MD, founder & Principal at Corporate Punk described as a management consultancy that isn’t. We continue on from last week, chatting about the role of the CMO and why they are often overlooked for the top job as CEO. We also chat about his brand new development program – The Change Course.  

I again start my weekend in the virtual Rockstar CMO bar with my friend and content marketing guru Robert Rose who transports us to a faraway place for an adult beverage and one marketing thought to finish the week. This week Robert is zoomed out and we talk about the transition of events to virtual and ask what’s next?


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Links referred to in the show:

The wonderful Piano Music is by Johnny Easton shared under creative commons license

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