In this episode, our editor, Ian Truscott, suggests something to take a look at from the latest issue of Rockstar CMO, chats to Wendy Bryant Beswick, CMO of Service Credit Union, and again joins Robert Rose for a cocktail.

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From the latest issue of Rockstar CMO, I suggest taking a look at The Green Room feature where this month 5 of our Rockstar CMO’s talked about the Crisis Keepers, those things they’ve learned from the crisis around the pandemic that they will take forward after this crisis subsides. Summed up nicely by a reference to a quote from the Marketoonist, Tom Fishburne – “We’re not going back to work, we’re going forward to work.”

Wendy Bryant-Beswick, CMO of Service Credit Union, joins me for the interview segment, and we discuss the challenges facing marketing today, pivoting and educating her team. We also revisit the Backstage Q&A conversation we had in The Nevermind Issue, specifically how essential company values are and what we would throw into the Rockstar CMO Swimming Pool, our portal to hell for all the snake oil, bullshit, and doublespeak from our industry.   

Finally, I ease into the weekend with Robert Rose, Chief Trouble Maker at The Content Advisory, as he shares a Friday concoction and one marketing thought we should take away after a couple of cocktails with him.


Piano Music by Johnny Easton Shared Under Creative Commons License

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