Like 24-track recording and the wah-wah pedal of the 70’s, rockstars have changed the rules with tech and our marketing Rockstars are no exception.

Marketing Clouds: Lip-syncing Fake or Fab Four?

We can’t get the marketing technology song out of our head, it’s a topic we keep returning to and in this article, we talk to four practitioners from across the industry and get their take on the latest solution to all of our problems – Marketing Clouds.

The Ghost in the Machine Issue

In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.