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THE GHOST IN THE MACHINE ISSUE
APRIL 2019
In this issue, we focus on marketing technology, as we ponder its impact on our marketing lives to the soundtrack of “The Ghost in the Machine” by The Police – an undeniably classic album.
We welcome a couple of new writers to the Rockstar CMO penthouse; Rachel Miller, a social media and influencer marketing guru and marketing technology industry Rockstar David Aponovich both of whom I’m delighted to include in our community.
We’ve got the usual shenanigans, as we go backstage with David Howland (his enthusiasm for the marketing craft is not to be missed), jump on the tour bus with John Andrews, six of the band gather in the Green Room to debate the rise of the marketing machines and ever wondered what Margaret Molloy CMO of Siegel+Gate wants to chuck into the Swimming Pool? Find out! All the while, Ted Rubin tells it straight, as usual with a reminder of the value of some thinking time…
Enjoy!
The Green Room: The Rise of the Marketing Machines
Why Employees Need to Be Empowered to Stop and Think
Too Many Marketing Tools Create Sloppy Work, and Too Few Brands Seem to Care
Three Traits of Successful CMOs
Product (mis)placement
Image of the monitor is by Phil Richards used under creative commons license.
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