This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
Author: Ian Truscott
32: The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart?
287: Cathy on Content: Should CMOs Still Care About CMS?
This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs
31: The Rose & Rockstar: Real Beats Perfect
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.
286: The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report
This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.
30: The Rose & Rockstar – Launching Valuable Friction
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Robert’s new book, being launched this week: Valuable Friction.
285: The Rockstar CMO Solo: Peering Into the Dark Funnel
This week, in a solo episode, Ian peers into the so-called dark funnel where 95% of potential buyers are hanging out.
29: The Rose & Rockstar: Efficient AI-Powered Zombie Processes
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
284: The Rockstar CMO Studio – The Gartner CMO Quarterly Report
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
28: The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy – The Mullet.
283: The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
27: The Rose & Rockstar – Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.