This week, Cathy makes her monthly visit to the studio and shares her perspective on the changing role of the CMO.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
40: The Rose & Rockstar: Different
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss a marketing classic – Different by Youngme Moon
295: The Rockstar CMO Studio: Marketing with a Cause
This week, Jeff shares his passion for marketing for non-profits, and he and Ian explore if their 5 f’in’ marketing fundamentals can be applied to this sector.
39: The Rose & Rockstar: Robert’s Robot Writing Righthand
This week in The Rose and Rockstar, over a cocktail, Ian and Robert dive into how he uses generative AI in his writing process.
294: The Rockstar CMO Solo: The Emdash, Snakes, Art and Remaining Human
This week, in a solo episode, Ian considers how to balance the benefits of AI, with remaining human
38: The Rose & Rockstar: Personalization is Still Creepy
This week in The Rose and Rockstar, over a cocktail, Ian and Robert are inspired by Chris Ross of Gartner and their research to chat about personalization.
293: Rockstar CMO Studio: Marketing in the STARS
This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
292: The Rockstar CMO Studio – A B2B Buyer’s Journey Through the 5 F’in’ Fundamentals
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer’s journey
36: The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
291: Cathy on Content: 5 Skills Marketers Need for Agentic AI
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
35: The Rose & Rockstar – This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.