Author: Ian Truscott

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

This week, Jeff and Ian discuss the AMPED buyer’s journey and the challenges buyers see during the awareness phase.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss the power of saying no in marketing.

This week Thomas Peham is back for a chat about how generative AI is affecting search and a new project he is working on.

This week in The Rose and Rockstar, over a fabulous cocktail, Ian asks Robert Rose the big B2B question – to gate or not to gate.

This week, Jeff and Ian share some practical advice on measuring brand awareness.

On our fifth visit to the virtual bar as its own show – The Rose and Rockstar – Ian asks Robert Rose the big question – is marketing getting harder?