This week, Jeff and Ian return to Michael D. Watkins’ STARS model and explore what each business situation means for marketing leaders.
Author: Ian Truscott
Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
The Rose & Rockstar: CMI B2B Marketing Trends
This week in The Rose and Rockstar, over a cocktail, Ian and Robert discuss the 2026 B2B Content and Marketing Trends Report from the Content Marketing Institute.
292: The Rockstar CMO Studio – A B2B Buyer’s Journey Through the 5 F’in’ Fundamentals
This week, Jeff and Ian discuss their 5 F’in’ B2B marketing fundamentals, this time through the lens of a B2B buyer’s journey
36: The Rose & Rockstar: Does The Fractional Abide?
This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.
291: Cathy on Content: 5 Skills Marketers Need for Agentic AI
This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.
35: The Rose & Rockstar – This Old Marketing Milestone
This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.
The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs
This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what […]
34: The Rose & Rockstar: Robert’s Writing Habit
This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.
289: The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals
This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.
33: The Rose & Rockstar: Is it Time You Reddit?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.
288: The Rockstar CMO Studio: Seeking the Hidden Buyer
This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.
32: The Rose & Rockstar: Has Marketing Lost Its Creative Heart?
This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart?