Author: Ian Truscott

Ian and Jeff discuss an article that Ian wrote this month for CMSWire, “Customer Loyalty in the Experience Economy – the CMO’s Perspective.”

This week in The Rose and Rockstar, Ian asks Robert about lessons from his successful podcast and if he’d start This Old Marketing today.

This week, our host Ian Truscott and our resident marketing strategist and former Forrester Research […]

This week in The Rose and Rockstar, Ian and Robert step into the minefield of controversial content. How edgy and different should we be?

This week, Cathy makes her monthly visit to the studio, and Ian gets her take on a marketing leader’s first 90 days.

This week in The Rose and Rockstar, Ian and Robert discuss a prediction from Gartner that we need to put 70% of our marketing budget into offline to reach an audience who will be digital detoxing.

Ian and Jeff finalize their discussion about a CMO’s first 90 days, coming to the last of their five marketing fundamentals – The Machine.

This week in The Rose and Rockstar, Ian and Robert discuss an idea Robert shared in his Content Marketing Institute column about slowing down marketing.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their fourth f’in’ marketing fundamental – The Campaign.

This week in The Rose and Rockstar, Ian and Robert discuss the AI-dominated Google search experience and how this impacts our content marketing.

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental – The Story.

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.