Good news, Jeff Clark fans, he’s back! Former Research Director at SiriusDecisions /Forrester and Principal, Strategic Advisory at Rockstar CMO, Jeff has returned from his vacation for an authentic chat about empathy and takes on the tough job of choosing this week’s track.

For this week’s guest, we have a doctor in the house! Stan Bernard, MD, MBA, is an internationally recognized, award-winning global competition consultant, keynote speaker, and best-selling author. He is the president of Bernard Associates, LLC and the creator of the Transcender System. A former senior fellow at the Wharton School of Business, Dr Bernard has been a consultant to leading businesses worldwide for nearly four decades, working with more than 150 companies across six continents. 

We discuss his book Brands Don’t Win, which was named the #1 Business Book of 2021 by Firebird, the transcender system and the secret to why brands like Tesla, Peloton and Nike win. 

Finally, we wind down for the weekend with Robert Rose, Chief Troublemaker at The Content Advisory in the Rockstar CMO virtual bar, where over a cocktail, he recommends how we break down our big strategies for 2022 into manageable goals.


The people

Mentioned in this week’s episode:

Rockstar CMO:

  • Previous episodes and all show notes: Rockstar CMO FM
  • We are available on all your favorite platforms, including Apple and Spotify 


Learn more about your ad choices. Visit

Ready to rock?

Fancy a chat about this? Or maybe we can help with our advisory services or get in touch!


Join hundreds of your peers and get your weekly fix of marketing street knowledge from the Rockstar CMO community.

Share this article