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Month

December 2021

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

94: The Virtual Rockstar CMO Bar Lock-In – A Holiday Special with Robert Rose Episode

by Ian Truscott

Just one guest this week; Robert Rose and we spend the whole show in the Rockstar CMO Virtual bar

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

93: The Give it to You, Give it to Me, Reputation’s Rebecca Biestman and Creative Briefs That Aren’t Episode

by Ian Truscott

This week Ian Truscott thinks about customer relationships and reciprocity. He shares the example of […]

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

92: The Helping the Buyer Decide, Norah Sudduth from Hello Audio and a Cocktail that’s on Message Episode

by Ian Truscott

This week Jeff Clark is away so Ian Truscott shares a thought about telling the […]

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

91: The Virtual Insanity of Predictions, Melissa Sargeant of Litmus and a Well Planned Cocktail Episode

by Ian Truscott

This week, it’s peak predictions season, and Jeff Clark, Rockstar CMO Advisor and former Research […]

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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



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