The Relevancy Group’s most recent research indicates that marketers are currently ignoring a large section of their crowd. Chief Research Officer Nicholas Einstein explains.
Month: August 2019
Diversity; not just a party invite, its inclusion in the plan
No business can afford to ignore how increasingly diverse we are. Wendy Bryant-Beswick, shares her experience of and approach to diversity marketing..
Nothing lasts forever, of that I’m sure
The brands they are a changin’ – well, ones who want success are, and Keith Smith, inspired by a bit of Bryan Ferry talks to branding expert Rob Bloxham about how marketers need to deal in change..
adnonamau5: It’s all white
Like the legendary DJ Deadmau5, our anonymous advertiser Adnonamau5 dons a mask to perform. This issue he dropped by the Rockstar CMO penthouse and laughs – Diversity in the ad-land? Nah – we’re quite alwight, old chum.
Just a formality
As a marketing journalist, Morag Cuddeford-Jones hears the same tune on repeat – how ‘seamless’ companies are making the customer experience and in this issue, this self-confessed “data tart” gives us a view from the real world and its endless forms…