History will judge whether “Invasion of Privacy” by Cardi B is a genuinely classic album, but it definitely catches the mood of what history will be judging marketing on today.
Month: May 2019
The Green Room: Are we afraid of the dark?
Our audience is going dark, we ask 5 of our Rockstar CMOs what they think of the refusal of cookie consent, ad-blockers, incognito browsing and the prevailing view that we marketers are up to something….
Drop the Vanity, it’s Time for Action, Not Eyeballs
As we run with the theme of privacy this issue, we asked Rachel Miller, social and influencer marketing expert for her take on the topic and, of course, we were not disappointed.
Take my data, just get out of my bloody way!
Marketing journalist Morag Cuddeford-Jones thinks marketers’ data addiction is getting out of hand, we think she has a point..
Into the Pool #15: The Dumb, Creepy Kind
Inspired by our backstage chat with David Howland, we ponder if we should chuck personalization into our portal to marketing hell, or maybe just the dumb, creepy kind.
The Risky Business of Rockstar Marketers and Their Briefs
The Brief, the essential song sheet that could decide if the work is a hit. We asked Bryce Groves, a freelance Creative Director with big-agency experience to lift the lid on the process, why the brief is so important, what makes a great brief and to spill the beans on the worst he’s seen…
Tales from the Tour Bus: Richard Shotton
This issue we hop on the tour bus with the author of one of our favorite recent marketing reads, Richard Shotton, the writer of The Choice Factory, a best-selling book on using behavioral science in marketing. We find out what inspired this former media planner to write and set up his own consultancy.
Interview with Tim “Beg Data” Walters
Tim “Beg Data” Walters, Ph.D. works with an impressive list of organizations that seek out his advice on how to make their way through the complexity of consumer sensitivity and increasing legislation around GDPR and privacy. So, when we decided to theme this issue on privacy, an interview with “Beg Data” was the first on the list.
Good ‘Influencer’ Marketing and Measurement
Influencers are the hot topic of marketing right now, but Ted Rubin has always believed in the value of relationships, in this article our resident Rockstar, one of the most shared CMOs on Twitter shares his experience..
Tales from the Tour Bus: Amber Osborne
Now on her third start-up, Amber Osborne is the CMO at Doghead Simulations (the company behind Rumii, a virtual reality conferencing and collaboration platform) and industry influencer. In this Tale from the Tour Bus, she reveals what it takes to launch something new and gives an insiders view of being an insider.
adnonamau5: The rise…and rise…and rise of the illegitimate expert
This month our anonymous adman sets his unforgiving sights on the self-proclaimed “expert”, hoping we self regulate before we drown in the bullshit.