This month we have heroes, changes and a rebel rebel, so we’ve been dropping some David Bowie in the Rockstar CMO penthouse.
Month: April 2019
Backstage with Ian Lowe
Ian Lowe, VP of Marketing for global SaaS WCM vendor Crownpeak popped by the penthouse to chat to Ian Truscott about what gets his marketing mojo working…
The Green Room: Marketing a Desert Island – What Would You Take?
In this issue Ian Truscott catches up with five of our Rockstars and gets his inspiration from a 77 year old radio show.. wait.. what?
Tales from the Tour Bus: Janice B. Gordon
Like the Rolling Stones versus the Beatles or Oasis versus Blur, sales and marketing have a reputation for not always getting along. So, for this Tale from the Tour Bus we cross the tracks, to speak to sales mentor Janice B. Gordon.
The Rise Of the Marketing Machines: David Aponovich
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We asked David Aponovich for his take.
True Engagement Should Never be Overwhelming
Coming over a little needy? Ted Rubin suggests it’s time your marketing stopped overwhelming the audience and instead focused on them and their needs.
Five Marketing Truths from Paige O’Neill
I got a backstage pass at the Sitecore Experience event in London, the opportunity to catch-up with my old boss Paige O’Neill and chat about her keynote and her latest message to marketers…
You know you make me want to shout
Uh oh… this does not sound good, something has definitely got marketing journalist Morag Cuddeford-Jones riled up this month; it’s time marketing prepared for voice…
The Rise Of the Marketing Machines: Carlos Doughty
We’ve heard the views of the marketers on the rise of the marketing machines, but what do the Martech industry insiders think? We ask Carlos Doughty.
Start Thinking More Like a Customer and Less Like a Marketer
We are all consumers, so why do we find it so easy to forget what ticks us off as consumers when we design our marketing? Ted Rubin has some straightforward advice.
Into the Swimming Pool #14: Resistance to Change
Ahmed Hasan is our inspiration as we peer over the balcony down to the Rockstar CMO Swimming Pool and we consider chucking “resistance to change” into its shimmering depths.
Bad For Business: Automation Will Remove Human Interaction
We welcome a new writer, Theresa Michelle to the Rockstar CMO penthouse and she continues the theme from The Ghost in the Machine Issue, suggesting that all this automation is actually bad for business.