In this week’s episode, in the Marketing Studio, Jeff Clark, our resident Rockstar CMO strategic advisor and former Research Director at SiriusDecisions/Forrester and our host Ian Truscott discuss the Official Rockstar CMO Rider, inspired by Van Halen and brown M&M’s, it’s a list those things that a marketing leader should look for in their new gig, they discuss:

#1 The CMO has a seat at the top table

#2 Great people

#3 Marketing is a core part of the business

#4 You are free to play your setlist

#5 Brand is valued 

#6 People love the product 

#7 Good company culture

What would you add to this list?

Then, Ian joins Robert Rose, Chief Trouble Maker at The Content Advisory, in the Rockstar CMO virtual bar to discuss the marketing talent crunch. The changing way marketing teams work with external agencies, advisors and freelancers, and how it’s important to bring in external help when you need time to focus on innovation.


The people:

// Ian Truscott on LinkedIn and Threads

// Jeff Clark on LinkedIn

// Robert Rose on LinkedIn and Threads

Mentioned in this week’s episode:

// The original Official Rockstar CMO Rider

// Grant Johnson’s article “Evaluating a CMO Opportunity”

// David Lee Roth explains the brown M&M’s in this YouTube video

// Robert’s firm: The Content Advisory

// Robert’s book website: Content Marketing Strategy

// Robert’s “Rose Colored Glasses” column for CMI.

Rockstar CMO:

// Rockstar CMO on the web, Twitter, and LinkedIn

// Previous episodes and all the show notes: Rockstar CMO FM.

Track List:

// Piano Music is by Johnny Easton, shared under a Creative Commons license

// We’ll be right back by Stienski & Mass Media – on YouTube

// Pappa’s Got  a Brand New Bag by James Brown – on YouTube

Listen on Apple, Amazon, Spotify or wherever you get your podcasts

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