This week Jeff Clark Rockstar CMO Strategy Advisor and former Forrester Research Director turns the tables on host Ian Truscott to discuss the 5 F’in’ fundamentals of content marketing, as he asks the questions.

Sarah Kimmel, VP of Research at Simpler Media Group, returns to continue to dive into a new report from CMSWire, The State of the CMO – Insights from the 2023 Annual Chief Marketing Officer Survey, based on a survey of more than 700 current marketing leaders and nearly 300 aspiring marketing leaders across a broad sample of industries and company sizes.

Sarah leads the CMSWire INSIGHTS and Reworked INSIGHTS research, covering various topics, including customer experience, marketing leadership, employee experience and modern HR leadership. Sarah has 20+ years of experience in original research across a broad range of technology, HR and Learning and development topics.

Finally, Ian grabs a cocktail in the Rockstar CMO virtual bar with Robert Rose, Chief Troublemaker at The Content Advisory, and he discusses looking for what’s not there in your content.


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