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THE YOU’VE COME A LONG WAY BABY ISSUE
January 2021
2020 is the second full year of Rockstar CMO, a very peculiar year, to put it mildly, unprecedented you might say, and as people often do.
With that in mind, I took an optimistic spin and I hope you’ll agree with the sentiment of the title of the classic album that I’ve picked for this month’s title. You’ve come a long way baby was an album by Fatboy Slim that was released in 1998 and was hit in the UK and US.
As marketers, we have come a long way, we’ve had to pivot, disrupt our work, and find new opportunities with our marketing efforts and budget. It has of course been worse for some, when a company looks to reduce investment, it’s often marketing that takes the hit. But, broadly as marketers we are knowledge workers, able to work anywhere while dealing with our own COVID experiences, remote working, homeschooling, various states of lockdown.
So, yeah, we’ve come a long way, but 2020 has gone, let’s look forward. And we have some fantastic articles to lead the way into 2021 and we highlight some of what was good here at Rockstar CMO over the last 12 months.
Welcome to THE YOU’VE COME A LONG WAY BABY ISSUE.
Enjoy!
Ian Truscott
Editor, Rockstar CMO
Words matter: The unintended consequences of unintentional branding
What We Learned From 2020
What’s Your Business in the Year of Transformation?
The Swimming Pool #29: The entire year of 2020
7 sure-fire marketing hits to top the charts in ’21
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