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THE THINK ABOUT IT ISSUE

AUGUST 2019

How do you stay true to your marketing musical roots, keep in tune with your strategy, deliver on the business baseline and not lose your soul?

This is the theme for this month, how do marketers stay focused on strategy and not get caught up or distracted by the latest marketing fads, fashions, ninjas, hackers and the choice of 3,500 Martech doohickeys the vendors would have us believe we can’t live without?

We dived deep into the record box and pulled out Lyn Collins Think (About It) from 1972 as our theme tune from her debut album of the same name. You may not think you have heard it, but you probably have, it’s one of the most sampled songs of all time with over 40 other artists feeling the vibe and a string of covers – that’s quite a reach, so feel free to do the same, sample and share what our Rockstars are dropping here.

Welcome to The Think About It Issue!

Enjoy!

So from now on, we gonna use
What we got to get what we want
So, you’d better think, think
Now’s the time when we have
That’s the thing I never will forget
Lyn Collins – Think (About It)

The Green Room: Sticking to a Tune in a World of Jazz

Ian Truscott

Each month in the Green Room we return backstage to pose a question to a group of our Rockstar CMOs. In this issue, Ian Truscott catches up with seven of them to talk about how to stay focused on a marketing strategy, when it’s so easy to be distracted by channels, tech and tactics…

Who are you?

Morag Cuddeford-Jones

You know, marketers really need to know. The only trouble is, says marketing journalist Morag Cuddeford-Jones; I don’t know who I am half the time. So what chance have you got?…

The 4 Ps Give Way to Simplicity Along The New Path to Purchase

John Andrews

The fab four of Price, Product, Promotion, and Place are sliding down the charts for what it takes to win at retail, replaced by a new sound that’s got consumers dancing in the aisle – Simplicity. As retail thought-leader John Andrews explains…

Tales from the Tour Bus: Punk CX with Adrian Swinscoe

Ian Truscott

This month we heard a whisper of someone taking a punk beat and applying it to the overblown prod rock of customer experience and we had to find the source. Ian Truscott tracks down the author of Punk CX, Adrian Swinscoe…

The Old CMO Runaround

Keith Smith

In all of the confusion of what the role of the CMO is, we seem to have forgotten the one thing marketing is supposed to do, Keith Smith explains…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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