marketing opinion uncut

The Age of Consent Issue

June 2018

As we dug into the record box at the GDPR after party, this issue’s album title practically chose itself: The Age of Consent by Bronksi Beat.Like it or not, post-GDPR truly is the age of consent. We’ve lined up some great features on this, from Gareth May on how GDPR will be no sweat, Robert Rose’s reminder that GDPR is an opportunity, social research guru Misia Tramp’s lowdown on the Cambridge Analytica bollocks, and Helene Dancer on why we should go Stark Bollock Naked.

Have we reached peak influencer, asks Maude Churchill? Darren Guarnaccia talks the pitfalls of personalization, we hit the pool with another crate of marketing bullshit, and of course, our resident rock star Ted Rubin tells it straight.

So, welcome to The Age of Consent. Enjoy.

The Editor

Never Mind the Bollocks: Here’s Cambridge Analytica

Ian Truscott

Ian Truscott sits down with Misia Tramp – VP of customer experience strategy and insights at digital marketing agency Metia – to discuss Cambridge Analytica and the (mis)use of social data…

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Simplicity Is the New Everyday Low Price

Ted Rubin

Consumers have always valued simplicity, in part because it’s often not so easy to find with the retail experience. Ted Rubin on keeping retail simple…

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Retailers: Discounting Your Way Out of Trouble is a Death Spiral

Ted Rubin

Why ditching the discount and dialling up the customer experience (with a focus on flexibility) is more likely to deliver success. Ted Rubin tells all…

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Hello GDPR! We’re Here to Rock You!

Robert Rose

Share on FacebookShare on TwitterShare on LinkedInShare on Email As the General Data Protection Regulation…

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Rage Within the Machine: Finding the Opportunity in Restrictions

Gareth May

The most rockin’ of rock stars know rules are made to be broken. Or are they? Gareth Mayfinds out whether the best way to get your brand over the line is not to cross it.…

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Ready to rock?

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Author

Ian Truscott

Not a rock star, but Ian is a 4 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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