This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.
Street Knowledge
241: The Just Robert and CMWorld Episode
This week, fate conspired to mean that it’s just Robert and Ian chatting about Content Marketing World and the theme of his keynote.
240: The Giving a Shit About B2B Marketing with Cathy and Robert Episode
This week, Cathy is in the studio and discusses marketing mediocrity, and Robert is in the bar, encouraging us all to give a shit over a cocktail.
239: Special Episode – Business Podcasting – Eavesdropping on Keith Smith and Jason Falls
A special mid-week episode featuring snippets from a wonderful conversation on the Fuel Podcast between Keith Smith of the Advertist and Winfluence author Jason Falls
238: The 5 Fundamentals of Buyers’ Journeys and Careers over a Cocktail Episode
This week Jeff shares his 5 Fundamentals of Buyers’ Journeys, and over a cocktail, Robert shares his take on some recent research into marketing careers.
237: The 5 Steps to Making Campaigns and Experiments in Notebook LM Episode
This week Jeff is back and sharing his 5 steps for launching integrated marketing campaigns, and over a cocktail, Robert shares his experiments with Notebook LM.
236: The Cathy Does Conferences, and Robert Doesn’t do the Obvious Episode
Cathy McKnight pops into the studio to discuss Dreamforce, MAICON and current state of marketing jobs, and Robert Rose is in the virtual bar talking about why the obvious solution is not the obvious.
235: The Shiny Things, Smart Strategies, and Marketers That Say “Meh” Episode
Jeff interviews Ian about a chapter he’s written for a book published this week, “Collecting Jellybeans”, and Robert shares some recent job research from the Content Marketing Institute.
234: The 5 Sales Strategies that Disrupt Marketing and Storytellers over a Cocktail Episode
Jeff and Ian explore sales strategy changes that can impact your marketing plans and over a cocktail Robert shares a thought about stories and their tellers.
233: The Marketing for Realignment and Gating over a Cocktail Episode
Jeff and Ian go down a realignment rabbit hole, and Robert fixes the perfect cocktail as he shares a thought about gating.
232: The Building a Real ICP and Signal and Noise over a Cocktail Episode
This week, Ian and Jeff are building an ICP for a clean tech consultancy, and over a fantastic cocktail, Robert shares a thought on signal and noise.
The 5 Fundamentals of Good Budgeting for B2B Marketing
Effective budget planning is critical for B2B marketing leaders, particularly in a highly competitive and ever-changing market. Balancing between driving growth, aligning with corporate strategy, and managing operational constraints requires a thoughtful approach to budget allocation and management. To that end, let’s break down five fundamental principles that must guide B2B marketing leaders, including benchmarking, allocation, ROI, and the flexibility needed to respond to market shifts.
