This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert quote Drucker and wonder if AI will solve our zombie process.
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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284: The Rockstar CMO Studio – The Gartner CMO Quarterly Report
This week, Jeff is back from vacation, and he and Ian pull 5 f’in’ things from the latest quarterly Gartner CMO Journal report.
28: The Rose & Rockstar: The Mullet Content Strategy
This week in The Rose and Rockstar, over a refreshing cocktail, we discover more about Robert’s latest content marketing strategy – The Mullet.
283: The Rockstar CMO Studio: Cathy at CMS Connect
This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.
27: The Rose & Rockstar – Free Work for Hire
This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.
282: A Rockstar CMO Solo Special: Creating a Real 90 Day Plan
This week, Ian shares a real example of creating a first 90 plan for a CMO role.
26: The Rose & Rockstar: Culture Jacking
This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.
The Rockstar CMO Studio: 5 F’in’ Things That Simon Learned over a Beer
This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon […]
25: The Rose & Rockstar: What are you teaching AI?
This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.
280: The Rockstar CMO Studio: Budget Research Hits
This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.
24: The Rose & Rockstar: The Marketing Bar Tab
This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.
279: The Rockstar CMO Studio: Cathy’s Orchestrated Content
This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.