Category: Podcast

This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon […]

This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.

This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.

This week Ian and Jeff are joined by a special guest, Simon Daniels, for his take on the 6Sense Inspire event.

This week in The Rose and Rockstar, Ian and Robert discuss a new report on AI from the queen of the internet.

Ian and Jeff discuss event planning, inspired by a recently published report from Forester that shared that budgets are flat or down for two-thirds of event teams.