Our virtual bar has a new name and its own show – welcome to The Rose and Rockstar – come enjoy a cocktail and a chat about marketing.
Category: Podcast
Does the world need another f’in’ marketing podcast?
Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.
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252: The Rockstar CMO Studio: 5 Content Marketing Predictions with Cathy McKnight
This week, Ian has a friend back in the studio as Cathy returns to discuss content marketing predictions.
251: The Ian Picks Predictions for 2025 Episode
This week, as his chums continue their holiday breaks, Ian shares 5 predictions that have caught his eye.
250: The Going Solo on Podcasting Episode
This week, as his chums take their holiday breaks, Ian gets meta and talks about podcasting.
249: The Dennis on Community and Robert is Moving Slow and Fixing Stuff Episode
This week, special guest Dennis Shiao shares some tips on creating a community, and Robert has the antidote to moving fast and breaking things.
248: The 5 D’s of Personas and Valuable Friction Episode
This week, Cathy shares her 5 D’s for personal development, and over a cocktail, Robert wonders if we should have some friction in the B2B buyer’s journey.
247: The 5 Reasons a CMO Gets Fired Episode
This week, Jeff and Ian discuss some research from Gartner on why CMOs get fired.
246: The Doing More With Less and Asking Why Episode
This week, Jeff and Ian discuss five ideas for doing more with less, and Robert is in the bar asking why?
245: The Five Sales Enablement Things and Valuable Friction Episode
This week, Jeff shares five ways marketing enables sales, and Robert has a thought over a cocktail about valuable friction.
244: The Four Takes on Privacy and Relevancy Episode
Just Jeff as the guest this week, and him and Ian discuss 4 articles on privacy, relevancy and personalization
243: The Just Cathy, Chums, Content and Chaos Episode
This week, Cathy McKnight shares what she presented at Content Marketing World with tales of chums and content chaos.
242: The 5 Characteristics of Being Data Driven and 3 Trends for 2025 Episode
This week, Jeff and Ian share 5 characteristics of data-driven marketing teams, and Robert is in the bar discussing 3 B2B marketing trends for 2025.