Category: Podcast

This week, Cathy McKnight is at CMS Connect 25 and shares with us the latest talking points from the world of content management.

This week in The Rose and Rockstar, Ian asks Robert’s advice about providing 90-day plans during a recruitment process.

This week, Ian shares a real example of creating a first 90 plan for a CMO role.

This week in The Rose and Rockstar, Robert shares some timely thoughts on how B2B marketers can use culture jacking.

This week, Jeff continues his vacation, so our host, Ian Truscott, is joined by Simon […]

This week in The Rose and Rockstar, Robert shares some thoughts on what AI might be learning about your brand.

This week, Ian and Jeff return to the topic of budget benchmarking, picking six hits from six industry reports.

This week in The Rose and Rockstar, Ian and Robert discuss budgeting and the experience and techniques from Robert’s broad range of clients.

This week, Cathy McKnight makes her monthly visit to the studio, and Ian and Cathy dive into content operations and orchestration.

This week in The Rose and Rockstar, Ian and Robert discuss whether there are lessons learned from Google’s rise two decades ago when educating the LLMs with our content.

This week Ian picks Jeff’s brain for his experience of budget benchmarking from when he was doing this for clients at Forrester.

This week in The Rose and Rockstar, Ian and Robert discuss the importance of individual credibility in content marketing.