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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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36: The Rose & Rockstar: Does The Fractional Abide?

36: The Rose & Rockstar: Does The Fractional Abide?

by Ian Truscott

This week in The Rose and Rockstar, over a dark cocktail and a reference to a classic movie, Ian asks Robert what he thinks of the fractional trend.

291: Cathy on Content: 5 Skills Marketers Need for Agentic AI

291: Cathy on Content: 5 Skills Marketers Need for Agentic AI

by Ian Truscott

This week, Ian and Cathy discuss the 5 skills marketers need for working with agentic AI.

35: The Rose & Rockstar – This Old Marketing Milestone

35: The Rose & Rockstar – This Old Marketing Milestone

by Ian Truscott

This week in The Rose and Rockstar, over a refreshing cocktail, Ian congratulates Robert on 500 episodes of his podcast and finds out what he’s learned.

The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs

The Rockstar CMO Studio: 5 F’in’ Things About Fractional CMOs

by Ian Truscott

This week, Jeff Clark, former Forrester Research Director, and our host, Ian Truscott, discuss what […]

34: The Rose & Rockstar: Robert’s Writing Habit

34: The Rose & Rockstar: Robert’s Writing Habit

by Ian Truscott

This week in The Rose and Rockstar, over a refreshing cocktail, having just published his fifth book, Ian asks Robert about his writing habit.

289: The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

289: The Rockstar CMO Studio: AI and our 5 F’in’ Fundamentals

by Ian Truscott

This week, Jeff and Ian review their 5 f’in’ B2B marketing fundamentals and how AI can help with each of them.

33: The Rose & Rockstar: Is it Time You Reddit?

33: The Rose & Rockstar: Is it Time You Reddit?

by Ian Truscott

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss Reddit and how useful it is for B2B marketers.

288: The Rockstar CMO Studio: Seeking the Hidden Buyer

288: The Rockstar CMO Studio: Seeking the Hidden Buyer

by Ian Truscott

This week, Jeff is back, and he and Ian discuss some new research into the hidden B2B buyer and share 5 f’in’ things to help reach them.

32: The Rose & Rockstar: Has Marketing Lost Its Creative Heart?

32: The Rose & Rockstar: Has Marketing Lost Its Creative Heart?

by Ian Truscott

This week in The Rose and Rockstar, over a refreshing cocktail, Ian asks Robert – Is marketing losing its creative heart?

287: Cathy on Content: Should CMOs Still Care About CMS?

287: Cathy on Content: Should CMOs Still Care About CMS?

by Ian Truscott

This week, we ask industry expert Cathy McKnight if the term CMS is still relevant to CMOs

31: The Rose & Rockstar: Real Beats Perfect

31: The Rose & Rockstar: Real Beats Perfect

by Ian Truscott

This week in The Rose and Rockstar, over a refreshing cocktail, Ian and Robert discuss an idea Robert shared on the CMI blog, that real beats perfect in content marketing.

286: The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

286: The Rockstar CMO Studio: 5 F’in’ Things from the Norwest B2B Benchmark Report

by Ian Truscott

This week, Jeff is back from vacation, and he shares 5 F’in’ Things from the Norwest B2B Sales & Marketing Benchmark Report that caught his eye.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


Marketing is no longer about the stuff that you make, but about the stories you tell.

Seth Godin



Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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