marketing opinion uncut

The OK COMPUTER Issue

July 2018

This month we are on much safer ground with our definition of a ‘classic’ album, as we demand that our office virtual assistant play Radiohead’s OK Computer and we get our geek on – turning our attention to the rise of the marketing machines.

“Radiohead’s anxiety and disillusionment” (Rolling Stone Magazine’s words, not mine) could be the perfect soundtrack as we ponder augmented reality, facial recognition, third party data, the algorithms that we all seem so dependent on today and the impact all this has on content marketing. 

As well as our usual shenanigans, we chuck Marketing Suites in the pool, we get backstage with marketing tech entrepreneur John Andrews and Ted tells it straight.

Welcome to the OK Computer Issue. Enjoy!

The Editor

Backstage with John Andrews

Ian Truscott

Ian Truscott sat down with John Andrews, head honcho at Photofy – and chat about his 20 years’ experience in digital marketing…

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Paranoid Android

Dave Waller

Facial recognition is a pervasive and powerful tool, offering brands near-limitless possibilities when it comes to engaging their target audiences. But despite the benefits it can afford both brand and customer, is it just too, well, sinister? Dave Waller talks to futurist Mark Stevenson and investigates…

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Into the Pool #4: Marketing Suites

Ian Truscott

Encouraged by Darren Guarnaccia we’re taking bets on the size of splash that single vendor marketing suites are going to make as he offers up his bugbear…

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Is this the Real Life?

Gareth May

There’s a new kid on the block: augmented reality. Gareth May speaks to investigators and innovators about the latest tech to rock the brand landscape. …

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Third-Party Data is Dead, Long Live First-Party Data!

Darren Garnaccia

In this new Trust economy, consent makes getting and using third-party data increasingly difficult. Lytics CMO Darren Guarnaccia on why third-party data is yesterday’s news…

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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