your monthly hit of marketing street knowledge
THE LONDON CALLING ISSUE
JANUARY 2019
Tis the season and all that and we’ve crammed a whole lot into the stocking that is this month’s issue of Rockstar CMO. Going with the theme of communication, we plucked from our record box the classic “London Calling” by the Clash – so welcome to the London Calling Issue.
We have some fantastic new articles, Ted Rubin tells it straight as usual, we pay our second visit to the Green Room where we play secret Santa, we welcome back Casey Peterson who is becoming a regular in the band, I go backstage with the awesome L. Michelle Smith for a Q&A that is not to be missed and we launch our Hall of Fame.
Enjoy this issue!
Ian Truscott
Editor-in-Chief
Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?…
[ READ MORE ]It used to be brand suicide to align yourself openly with a political or social justice cause. Now, everyone’s at it. But why? Ian Hsieh discovers…
[ READ MORE ]Casey Petersen is conspiring with Ian Truscott to chuck Marketing AI into the Rockstar CMO swimming pool. Some would say a brave choice as artificial intelligence is such a darling of the current marketing zeitgeist. Do you agree?…
[ READ MORE ]A classically-trained mezzo soprano, entrepreneur, author, speaker, coach, marketing leader, L.Michelle Smith is on a mission and shares her insights from a 25 year career…
[ READ MORE ]Ever unsubscribe from a mailing list only to keep getting emails from the brand in question? You’re not alone. It’s actually one of Ted Rubin’s biggest pet peeves, and here’s why…
[ READ MORE ]
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Author
Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.
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