If you’ve visited before, you’ll see we’ve entered the new year with a fresh new look and as we combed through our first 10 issues, we thought this was a great opportunity to reflect and celebrate the fantastic folks that have contributed to our community in 2018.
Our current pick of the crop – those must read articles.
Going with the theme of communication, we plucked from our record box the classic “London Calling” by the Clash – so welcome to the London Calling Issue.
Every month we pose a question to our Rockstar CMOs. As this issue drops during the season of goodwill, we’re thinking about gifts. So we wondered, what would this fine and generous band of marketers gift to our marketing community?
Ian Truscott argues that in this new age of marketing, you need to focus on the real, relevant and considered conversations you have with your audiences – and why anything else is just spam.
This month, Ian Truscott has been shooting the shit with Jenni Young. The discussion quickly turned to PR and, well, let’s just say you’d better steer clear of the pool.
Christine Bailey is CMO of Valitor, having forged a career in the tech sector, she’s led European marketing for Hewlett-Packard and Cisco Systems, and writes frequently for Forbes Woman.
Robert Rose is a certified rockstar. Not just because he’s a content marketing celebrity, but chat to him for a bit and you’ll learn that as a musician, he’s had more than a brush with being the real thing.