Inspired by a recent conversation on the podcast with six-time CMO and former boss Grant Johnson about his Marketing Performance Index (MPI) framework, in this article Jeff Clark asks if we now have a framework for what CMOs should report, how do you get to the point where this reporting strategy is accepted?
Category: Measurement
5 Principles for Setting Marketing Goals
Created your OKRs? Jeff Clark takes us through the next step to get us started on creating a marketing metrics dashboard…
159: The OK with OKRs, Under the Influence with Yash Chavan from SARAL and Process over a Cocktail Episode
This week Jeff Clark is back to chat about OKRs, we go backstage with marketing entrepreneur Yash Chavan and discuss influence marketing and Robert Rose is in the bar discussing process vs content people
5 F’in’ Fundamentals: Marketing OKRs
OKR’s, the accronym to rule all accronyms, or at least the accronym to enable you to deliver onthe other TLA’s that marketing has on it’s plate today. Jeff Clark explains…