You may have heard that there is a new acronym kid on the tech product marketing block; Product Led Growth (PLG), but is this a hit or something only its mother will love?
Category
B2B Marketing
The 5 R’s of a great B2B marketing blog (with examples)
In the deluge of B2B content, how do you stand out? Try these 5 R’s, with examples of organizations doing this well…
5 Reasons Successful Tech Start-ups invest in Content Marketing
The successful telling of the story around a product is recognized to be as important as the product itself. This is especially essential for start-ups looking to stake their claim in the market, Ian Truscott shares his experience.
Case Studies: How to Create Marketing Gold
In a world seemingly more and more cynical of sales and marketing, the authentic voice of a someone “like them” is compelling. Ian Truscott shares his experience on how to create this marketing gold.
Cover the B2B Bases with 5 Content Types
We might not baseball experts, but we have a bit of experience creating content across customer journeys and in this article Ian Truscott outlines the five types of content needed to support a B2B buyer…
Create a Content Hub and Engage Your Crowd
We are a fan of content hubs, low branded thought leadership web publications as a place for consumer and influencer engagement. Having created a few, in this post we share a bit of that experience.
6 Reasons to Get a Creative Buddy
There is a lot to juggle when you are leading a marketing team and creativity can be lost at the crucible of internal resistance and getting shit done, I know, I’ve been there. Help could be close at hand – get a creative buddy.
Why invest in persona development?
In an era of big data, agile marketing, A/B testing, fail fast and all the pace and fluidity we are injecting into our marketing, is persona development still a good use of your time?
ART in B2B Marketing Creates Outcomes not Outputs
It’s easy to be distracted by techniques, strategies, channels and outputs, but focus on ART and create outcomes.
Feel the fear and be different anyway
As Seth Godin said “Products and services that get talked about are the ones that are worth talking about.” so, how do you stand out?
What is the ART of B2B Marketing?
What do we mean by creating ART for B2B? Ian Truscott shares his successful philosophy.
Be the hero of your category story
Taking the time to define a brand story is necessary and fantastic, but changing the definition of a category, owning the story of the market in which you play is hugely powerful.