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Category: Podcast

Does the world need another f’in’ marketing podcast?

Find out, with me, Ian Truscott, as I use this podcast as an excuse to chat with friends old and new that I’ve met through my marketing career from techie to CMO and share the marketing street knowledge that will hopefully bring out the Rockstar CMO in you.

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267: The Rockstar CMO Studio: First 90 Days of the Story

267: The Rockstar CMO Studio: First 90 Days of the Story

by Ian Truscott

Ian and Jeff continue to discuss a CMO’s first 90 days. This week, they focus on their third f’in’ marketing fundamental – The Story.

13: The Rose & Rockstar: It’s Called Marketing

13: The Rose & Rockstar: It’s Called Marketing

by Ian Truscott

This week in The Rose and Rockstar, Ian and Robert discuss the constant reinvention of B2B marketing.

The Rockstar CMO Studio: Going Nuts for a Masterplan

The Rockstar CMO Studio: Going Nuts for a Masterplan

by Ian Truscott

This week, Ian and Jeff continue to discuss a CMO’s first 90 days, focusing on […]

12: The Rose & Rockstar: Artificially Intelligent

12: The Rose & Rockstar: Artificially Intelligent

by Ian Truscott

This week in The Rose and Rockstar, Ian and Robert discuss skills, AI, and business transformation.

265: The Rockstar CMO Studio: Cathy, Fields, and Meadows

265: The Rockstar CMO Studio: Cathy, Fields, and Meadows

by Ian Truscott

This week, Cathy makes her monthly visit to the studio, and this week, she and Ian discuss localization

11: The Rose & Rockstar: Ignoring Mark Twain

11: The Rose & Rockstar: Ignoring Mark Twain

by Ian Truscott

This week in The Rose and Rockstar, ignoring the advice of Mark Twain, the chaps tackle brands navigating the politicization of everything.

264: The Rockstar CMO Studio: First 90 Days of Knowledge

264: The Rockstar CMO Studio: First 90 Days of Knowledge

by Ian Truscott

This week, Jeff Clark is back to kick off a new series about a CMO’s first 90 days, and the chaps discuss the fundamentals of knowledge marketing.

10: The Rose & Rockstar: Are Corporate Websites Dead?

10: The Rose & Rockstar: Are Corporate Websites Dead?

by Ian Truscott

This week in The Rose and Rockstar, over a cachaça cocktail, Ian and Robert discuss the future (or not) of corporate websites.

263: The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

263: The Rockstar CMO Studio: Simon Saves the MQL (Kidding!)

by Ian Truscott

This week, Simon Daniels joins the show after a two-year break, to share his marketing and revenue ops experience.

9: The Rose & Rockstar: Content, Charisma & Community

9: The Rose & Rockstar: Content, Charisma & Community

by Ian Truscott

This week in The Rose and Rockstar, over a luxurious cocktail, Ian and Robert discuss thought leadership in the AI age and the importance of charisma.

262: The Rockstar CMO Studio: Cathy Comms Chat

262: The Rockstar CMO Studio: Cathy Comms Chat

by Ian Truscott

This week, Cathy and Ian discuss communication, inspired by some evergreen advice on email best practices.

The Rose & Rockstar: Gated Communities

The Rose & Rockstar: Gated Communities

by Ian Truscott

This week in The Rose and Rockstar, over a fabulous cocktail, Ian and Robert discuss creating communities as an extension of gating content.

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Marketing is telling the world you’re a rock star. Content marketing is showing the world you are one.

Robert Rose


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Yes! But, you can't just say it, man. You've gotta feel it in your blood and guts! If you wanna rock...

Dewey Finn - School of Rock


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