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THE WELCOME TO JAMROCK ISSUE

MAY 2020

Here at the Rockstar CMO penthouse, we are in lockdown for the sixth week and we hope you and yours are well and are staying safe and sane.

I know there are many classic albums that tip their hat to our locked up predicament. Maybe Bob Dylan and “Bringing It All Home”, or maybe Elvis and “Jailhouse Rock”, depending on how you are holding up with juggling your job, Youtube pilates, and homeschooling.

But no, as I write this it’s raining in London and I’ve gone for something sunnier with Welcome to Jamrock by Damian ‘Jr Kong’ Marley. The opening line of the track ‘Welcome to Jamrock’ resonates with those in lockdown “Out in the streets, they call it murder”, but I’ve really chosen it for the more optimistic track “We’re Gonna Make It”:

‘Cause I, I, I know we’re gonna make it, it’s not too late, sister love
Rasta children gonna make it, yeah
Yes, I know we’re gonna make it, it’s not too late, brother man
Rasta Pickney gonna make it
Damian ‘Jr Kong’ Marley

And that’s the tone I thought we’d adopt for this issue. The virus will be with us for some time, and we need to figure out how we as marketers operate in a world with it and how we are ‘gonna make it’ for the brands, services, products, and people we represent.

From lockdown, our band of Rasta Pickneys have served up a fantastic bumper issue for you this month, with some keen observations of what the post-corona world will be for marketers and advice on what to do today.

Welcome to THE WELCOME TO JAMROCK issue.

Enjoy!

Ian

Ian Truscott / Founding editor / @iantruscott

PS: We also switched hosting companies this month, hopefully, you will notice us dancing a little faster this month 🙂

Mankind is gonna make it
Womankind is gonna make it
Human beings are gonna make it
You and me, we’re gonna make it
I know we’ll make it, I know we’ll make it
We’re Gonna Make It – Damian ‘Jr Kong’ Marley

Tales from the Tour Bus: Jessie Paul, CEO Paul Writer

Ian Truscott

Ian Truscott catches up with Jessie Paul, CEO of Paul Writer, an Indian based B2B agency and they chat about her experience as a CMO of some of the biggest organizations in India, the current crisis and what she’d thrown into the Rockstar CMO Swimming Pool.

The Green Room: Marketing in the “new normal”

Ian Truscott

Commentators are calling whatever we emerge from lockdown the “new normal” as a world we try and live with an immediate future of COVID-19. So, in this Green Room we turned to our Rockstar CMOs for advice on marketing in this changed world.

What now? It’s not what’s next

Robert Rose

Chief Trouble Maker at the Content Advisory, Robert Rose, quotes Shaun of the Dead as he offers some guidance for marketers toward their slice of fried gold.

Time to hit the reset button

Ted Rubin

We asked Ted Rubin, our resident Rockstar CMO, “What does the post Coronavirus new normal mean for you, your organization, and marketing in general?” and as usual we got more than we bargained for, with this fantastic, straight-up advice. It’s time to hit reset.

Don’t be afraid to dance to this new tune

Keith Smith

Deep in lock down, our resident business development rock star Keith Smith, offers us a pep talk. Although personally difficult, the role of sales and marketing is to bring change and to get the crowd to dance to a different tune. Well, a new tune has dropped, time to get on the dance floor.

Out in the streets, they call it murder
Welcome to Jamrock – Damian ‘Jr Kong’ Marley

Also this month on Rockstar CMO FM

Does the world need another f’in’ marketing podcast? Maybe not, but we have some fabulous folks in the Rockstar CMO band with stories to share. This month we caught up with Jenni Young, Keith Smith, Rachel Miller, Dennis Shiao and Kate Bradley Chernis.

Listen here.

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Author

Ian Truscott

Not a rock star, but Ian is a 3 x CMO, a trusted advisor and Chief Bottle Washer at Rockstar CMO, who applies his experience to create ART (Awareness, Revenue and Trust) for B2B companies. Ian brings over two decades of marketing leadership experience to Rockstar CMO, he also a former techie, product marketer, CTO, agency guy and industry analyst.

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